Who We Are
The Aberdeen Area Convention and Visitors Bureau’s purposes is to enhance the community’s economic success and enhance the quality of life through tourism. We work hand-in-hand with the Aberdeen Development Corporation, the Downtown Association, and the Aberdeen Area Chamber of Commerce to showcase why Aberdeen is an exceptional place to live, work, visit and invest.
In addition to promoting the city, we connect with event planners and group tour planners and provide complementary services to make their event or trip to Aberdeen stress-free and unforgettable. If our staff can assist in planning your next meeting or provide helpful tips for your next trip, contact us at (800) 645-3851.
Our Unique Mission for Aberdeen
While we partner with other city organizations on a number of initiatives for the betterment of the community, the Aberdeen Area CVB is the only agency responsible for:
- Executing digital and traditional marketing targeting travels more than 100 miles from Aberdeen, with an emphasis on overnight stays
- Enhancing promotional efforts through free airtime and article space made possible through strategic relationships with media, outdoor writers and film crews
- Assisting planners of regional and national convention, meetings and special events
- Coordinating and staffing hospitality rooms volunteers during SDHSAA sanctioned events
- Promoting the Aberdeen area at travel, camping, and sportsman shows such as Pheasant Fest, Northwest Sports Show, and more
- Staffing and maintaining two visitor centers
Tourism Advocates Passionate about Aberdeen
Executive Director & Outdoor Media Rep | Casey implements strategies and tactics of the Aberdeen CVB to promote the Aberdeen area as a destination for conventions, exhibitions, sporting events, and group tours in a manner which maximizes the economic impact on the area and increasing hotel occupancy and media exposure. Casey is also an avid hunter managing all facets of our outdoor marketing relations, including the Sportsman Coop and HuntFishSD.com. Casey brings more than 24 years of sales and customer service experience; and has been with the CVB for over 13 years.
Convention Sales & Media Marketing | Laura is responsible for the promotion, development and facilitation of conventions, events and tours in Aberdeen and the surrounding area. She also manages the marketing and advertising for the Aberdeen CVB and works with the Aberdeen Hotel Alliance to attract conventions and other events to the community. Laura brings over 15 years of marketing, advertising and customer service experience to the Aberdeen CVB. She holds a Bachelor’s Degree in Communications from Dakota Wesleyan University.
Convention Sales & Media Marketing | Layton Holmstrom is responsible for the promotion, development and facilitation of conventions, events and tours in Aberdeen and the surrounding area. In addition, Layton manages the marketing and advertising for the Aberdeen Area Convention and Visitors Bureau. Layton has more than 29 years of marketing and advertising experience within the lodging industry on a local, national and global stage. Layton has an Associate’s Degree in Graphic Design from Northern State University in Aberdeen and has won numerous design and advertising awards worldwide.
Layton has been highly active in youth sports in the upper-Midwest as a coach and an official. He also volunteers with numerous school and community events and initiatives.
Finance & Visitor Relations Manager | Rita manages all finance and human resource operations for the Aberdeen Area CVB and the Hotel Alliance. She coordinates staffing and volunteer recruitment for the visitor center. Rita assists with website maintenance and special events planning.
Administrative Assistant | Cindy manages all administrative duties for the Aberdeen Area CVB including all phone and email information requests for Aberdeen and surrounding area. She also assists staff with event, convention, and community projects and events. Cindy worked with the Foster Grandparent Program for 15 years before joining the team at the Aberdeen Area Convention & Visitors Bureau. She brings over 20 years of office & customer service experience to the Administrative Assistant position.
About Our Organization
The Aberdeen Area Convention and Visitors Bureau (CVB) is a 501 (c) 6 organization incorporated September 4, 1992 in the State of South Dakota. The Aberdeen Area CVB’s annual budget, marketing plan, and work direction are reviewed by a volunteer Board of Directors. Funds for the Aberdeen Area CVB are allocated by the Aberdeen City Council from the City’s promotion tax collections (BBB), HuntFishSD, the Sportsman Coop, and the Aberdeen Area Hotel Alliance BID II for operational and administrative services. View our Public Disclosure Form.