Aberdeen Area Convention & Visitors Bureau

aberdeen area convention & visitors bureau

Who We Are

Aberdeen Area Convention & Visitors Bureau

The Aberdeen CVB’s purpose is to enhance the community’s economic success and enhance the quality of life through tourism. We work hand-in-hand with the Aberdeen Development Corporation, the Downtown Association, and the Aberdeen Area Chamber of Commerce to showcase why Aberdeen is an exceptional place to live, work, visit, and invest.

Our Unique Mission for Aberdeen

While we partner with other city organizations on a number of initiatives for the betterment of the community, the Aberdeen Area CVB is the only agency responsible for:

  • Executing digital and traditional marketing, targeting travels more than 100 miles from Aberdeen, with an emphasis on overnight stays
  • Enhancing promotional efforts through free airtime and article space made possible through strategic relationships with media, outdoor writers, and film crews
  • Assisting planners of regional and national conventions, meetings, and special events
  • Coordinating and staffing hospitality rooms and volunteers during SDHSAA-sanctioned events
  • Promoting the Aberdeen area at travel, camping, and sportsman shows.
  • Staffing and maintaining the main visitor center for Aberdeen.
Aberdeen Convention & Visitors Bureau

CVB Staff

Tourism Advocates Passionate about Aberdeen

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Casey Weismantel

Executive Director & Outdoor Media Rep | Casey implements strategies and tactics of the Aberdeen CVB to promote the Aberdeen area as a destination for conventions, exhibitions, sporting events, and group tours in a manner which maximizes the economic impact on the area and increasing hotel occupancy and media exposure. Casey is also an avid hunter managing all facets of our outdoor marketing relations, including the Sportsman Coop and HuntFishSD.com. Casey brings more than 29 years of sales and customer service experience; and has been with the CVB for over 18 years. Casey can be reached at caseyw@visitaberdeensd.com.

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Katherine Grandstrand

Convention Sales & Media Marketing | We’d like to welcome Katherine Grandstrand to the Aberdeen Area Convention and Visitor’s Bureau. She’s the new convention sales and marketing director. A Minnesota native, Katherine comes to us from the Aberdeen American News, where she was an education, features and food reporter since April 2014. Before that, she was a reporter at The Dickinson Press in Dickinson, N.D. Katherine likes to spend her free time in the kitchen, making new recipes that might not turn out like the picture, but sure do taste good. A graduate of Bemidji State University in Minnesota and of Columbia College Chicago, Katherine has degrees in mass communications and journalism. Katherine can be reached at katherineg@visitaberdeensd.com.

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Layton Holmstrom

Convention Sales & Media Marketing | Layton Holmstrom is responsible for the promotion, development and facilitation of conventions, events and tours in Aberdeen and the surrounding area. In addition, Layton manages the marketing and advertising for the Aberdeen Area Convention and Visitors Bureau. Layton has more than 30 years of marketing and advertising experience within the lodging industry on a local, national and global stage. Layton has a degree in Graphic Design from Northern State University in Aberdeen and has won numerous design and advertising awards worldwide.
Layton has been highly active in youth sports in the upper-Midwest as a coach and an official. He also volunteers with numerous school and community events and initiatives. Layton can be reached at lholmstrom@visitaberdeensd.com.

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Cindy Tople

Finance and Visitor Relations Manager
Cindy is responsible for all the accounting and monitors the human resources for the office.  She coordinates volunteer recruitment and assists with special events planning and scheduling.

Cindy is from the Pierpont area and attended Northern State University.  She graduated with an accounting degree and has worked in this field for many years.  Cindy enjoys working in her yard and tending flowers and tomato plants.  She’s active in her church and sings in the choir.  Baking and golfing are two of her leisure activities.  She enjoys spending time with family and friends and is busy planning a huge Tople Reunion.  She can be reached at finance@visitaberdeensd.com.

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Katelyn Wertz

Administrative Assistant
Katelyn manages all administrative duties for the Aberdeen Area CVB including all phone and email information requests for Aberdeen and surrounding area. She also assists staff with events, conventions, and community projects. She thoroughly enjoys the duties that come with office work and is excited to be a part of the crew at the CVB. Katelyn is originally from Oakes, ND and recently moved to Aberdeen with her fiancé over the summer.  She enjoys volunteering at the Aberdeen Area Humane Society, advocating for animals in the Hub City Area and running her own business as a dog sitter/dog walker!  Katelyn can be reached at info@visitaberdeensd.com.

About Our Organization

The Aberdeen Area Convention and Visitors Bureau (CVB) is a 501 (c) 6 organization incorporated September 4, 1992, in the State of South Dakota. The Aberdeen Area Convention & Visitors Bureau consists of a volunteer Board of Directors, City Council Liaisons, and Aberdeen Area CVB Staff. The Aberdeen Area CVB’s annual budget, marketing plan, and work direction are reviewed by a volunteer Board of Directors. Funds for the Aberdeen Area CVB are allocated by the Aberdeen City Council from the City’s promotion tax collections (BBB), HuntFishSD the Sportsman Coop, and the Aberdeen Area Hotel Alliance BID II for operational and administrative services. View our Public Disclosure Form.


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Aberdeen Area Convention & Visitors Bureau